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From Ancient Flavors to Modern Mastery: The Timeless Journey of Pizza


Greetings, culinary enthusiasts! Welcome to the Vivo Pizza Pasta blog, where we celebrate the art of authentic Italian cuisine. Today, we're embarking on a flavorful journey from the origins of pizza to its modern-day splendour, paying homage to our specialty - the Napoletana-style pizza.

The Humble Beginnings:

Pizza's story begins in antiquity. Ancient civilizations like the Greeks, Egyptians, and Romans all had their versions of flatbreads with toppings. However, these were far from the pizza we know and love today. It wasn't until the tomato made its way to Europe from the Americas in the 16th century that the foundation for modern pizza was laid. Initially thought to be poisonous, tomatoes were eventually embraced by the poorer citizens of Naples, who added them to their yeast-based flatbreads, unknowingly giving birth to a culinary revolution.

Naples: The Cradle of Pizza:

The beautiful city of Naples, Italy, is the heartland of pizza. In the late 18th and early 19th centuries, this coastal city witnessed the creation of what we now recognize as pizza. The Napoletana pizza, in particular, became a symbol of Neapolitan ingenuity. These pizzas were simple, with the classic Margherita—featuring tomato, mozzarella, basil, and olive oil—said to have been created in 1889 by Raffaele Esposito in honour of Queen Margherita of Savoy. Its colours represented the Italian flag, and its taste captured the heart of a nation.

Crossing Borders: A World Phenomenon:

As Italians migrated to the United States in the late 19th and early 20th centuries, they brought their cherished pizza recipes with them. The first documented pizzeria in America, Lombardi's, opened in New York City in 1905, marking the beginning of the pizza's conquest of the American palate. From there, it wasn't long before pizza became a global sensation, taking on numerous forms and interpretations in different countries.

The Napoletana Style: Preserving Tradition:

At Vivo Pizza Pasta, we specialize in traditional Napoletana-style pizza. This style adheres to stringent guidelines: the dough must be hand-kneaded and cannot be rolled with a pin or prepared mechanically. The pizza must be baked for about 90 seconds in an extremely hot wood-fired oven. The result? A pizza with a soft, chewy crust, slightly charred and bubbling, topped with the freshest ingredients—a true taste of Naples.

Modern Innovations and the Future:

While we honour tradition, the world of pizza continues to evolve. Gourmet toppings, fusion flavours, and dietary adaptations like gluten-free or vegan pizzas are all part of today's pizza landscape. However, the essence of pizza—a communal, comforting, and utterly delicious meal—remains unchanged.


From its ancient precursors to the bustling pizzerias of modern cities, pizza has travelled through time and across continents to become one of the most beloved foods worldwide. At Vivo Pizza Pasta, we are proud to continue the tradition of serving authentic Napoletana-style pizza, bringing a slice of Italian heritage to every table.

Whether you're a pizza aficionado or a casual enthusiast, we invite you to join us in celebrating this timeless culinary masterpiece. Buon appetito!

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